TBC
A Bold Identity for the Next Generation
LIV Young is a youth-focused banking product designed to speak Gen Z’s language — visually and culturally. The identity system was built around vibrant color, playful typography, and motion-friendly elements to feel intuitive, fresh, and unmistakably digital.
- Visual Identity
- Design System
- Creative Direction
Deliverables
- Logo & Branding Elements
- Typography & Color System
- Social Media Templates
What They Said
The LIV Young identity sparked positive reactions for its fresh, youth-driven tone and bold visual energy. The use of playful typography and vibrant color was praised for capturing the spirit of a digital-native generation while staying true to the brand’s evolving voice.
